Limiting Consumption
There are two kinds of consumption, over consumption and
under consumption. Neither one is better than the other. According to the
article Limiting Consumption: Toward a
Sustainable Culture, the political measure that combat consumption plays a
huge role due to the advertising industry, shopping culture, government policies,
and the weak household and community economies. These four things cause us to
be over consumptuous because of the popularity and the want of the newest and
latest products. This article also
states, “Whatever share of our acquisitiveness is part of our nature, the
compulsion for more has never been so actively promoted, nor so easily acted
upon, as it is today.” Being an apparel-merchandising consumer I feel all of us
fall short in grasping that being over consumptuous is not sustainable. We hurt
our environment more than we help it.
Limiting what we consume and giving back more is another valuable
characteristic of being more sustainable.
Giving Back More Than
You Take
In the article, Limiting
Consumption Toward a Sustainable Culture, the ecological equivalent of the
Golden Rule is, we should learn to give back to environment more than we take
away from it. By living with this ethical principle, we can take another step
towards a sustainable future. This will enable the future generations to carry
on what we have started. Specifically, we can limit our consumption but also
donate excess garments and interior goods to places such as the Goodwill and
allow them to prosper from our poor unconscious purchases. I feel this is an
important mental mode to follow in order to grow more environmentally aware and
to make a difference.
According to Thinking
Ahead: The Value of Future Consciousness, Tom Lombardo states, “opening the
mind to future possibilities and raises one’s perceived self efficacy in
realizing positive possibilities,” is a very important characteristic in being
a cautious consumer. If we fully
grasp this mental mode, we can allow ourselves to be open and wiling to accept
the more sustainable solution even if it is different from what we have been
doing in the past. With simple steps of being conscious of our mental mode, we
can set the framework of new ideas and solutions on a sustainable ground.
When creating a mental mode for ourselves and our future we
have to take into consideration these three characteristics; limiting
consumption, giving back more than you take, and being open minded to
change. If we start putting these
actions into motion, our future generations will benefit from our sustainable ideas
and be able to carry out these aspects as well as create new innovation for
their future.